Behind every great brand there is a great story
Ever since my childhood I would “save” bugs, bees and other little creatures I met along the paths and parks of my hometown. A few years ago I noticed more and more bees on the ground. Lots of them were dead, others were struggling. All I could do at that point was to put them on the side so nobody would step on them.This observation made me wonder if there is anything more I could do for weak bees.I started to dig in the internet and I found out that you can actually save those dying bees by giving them a drop of water with some sugar mixed in. It will make them stronger and they will be able to fly further. Then, I thought that a sweet new business card with added sugar would be helpful.
With this inspiration, I went to my colleagues from the ad agency I used to work with.We’ve been working on the project ever since, engaging more and more people, without them the Bee Saving Paper wouldn’t have existed today.The project stopped at the stage of prototype. But then suddenly, it went viral, and I decided to keep working on it outside of the agency and transform it into a commercial product that makes the world a better place. Bee saving paper to me wasn’t just another advertising project. It was way more important. It was a chance to work on something I truly believed in. It’s not easy to turn a prototype into a real commercial product, available for everyone. But I’m still working on it to make it available for everyone.
Anna Gadecka
Queen Bee at Bee Saving Paper